When you drive on the road, you’ll notice that not all signs are text-based. Instead, many of these indicators are simple images communicating an idea as quickly as possible, which is crucial while behind the wheel. Similarly, streets and freeway exits are littered with symbols and billboards, which might prompt you to stop for gas or grab a bite to eat.

Marketing, social media and user experience work similarly. The right icon can help you illustrate what a product or service might entail, and a specific symbol could entice a viewer to click on a YouTube video or locate a setting in-app without reading a line of text. Noun Project offers hundreds of visuals to help you achieve these goals, and new users can buy a five-year Unlimited Individual Plan for $80 or over 50 percent off.

Noun Project is a library comprising over five million icons to integrate into your presentations, marketing materials, design projects and more. Each symbol is entirely customizable, so you can adjust colors and sizes, rotate the images or add background shapes and hues to match your brand’s needs.

Once you’ve achieved the look you’re aiming for, you can import your graphics from your web browser or the Noun Project macOS app. Or you can install Noun Project plugins into Adobe Creative Cloud software, Google Slides and Docs or Microsoft PowerPoint and Word to streamline adding new assets to your workflow.

Noun Project suggests that its library contains an icon for everything, including artificial intelligence, flora and UI elements. Its website also showcases categories such as renewable energy, sports and adventure, people in wheelchairs and more. The symbols are crafted by designers such as Luis Prado and Denis Sazhin, each adding a diverse range of assets to your creative projects. Noun Project’s ease of use and broad library are just two reasons it holds a 4.8 out of five rating on G2.

Whether creating a company logo or enticing Instagram users to follow you, choosing a well-intentioned icon is paramount in reducing friction between you and your audience. Five-year Noun Project Unlimited Individual Plans are currently on sale for $80, down from $200.

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